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CBD 101 Understanding Cannabidiol

October 01, 2018

CBD 101 Understanding Cannabidiol

What is CBD? There has been a lot of information flying around recently about CBD and we wanted to take a moment to start from the beginning and cover the basics of what, why and how. CBD, short for cannabidiol (pronounced can na bi di ol) is a non-intoxicating cannabinoid that is found in the cannabis and hemp plant. So….what is a cannabinoid? Cannabinoids are natural active compounds that are found in the cannabis plant and give the plant its medicinal properties. The cannabis plant contains as many as 113 different cannabinoids, of which the two most well known cannabinoids are CBD and THC (tetrahydrocannabinol), which is the psychoactive compound that produces the “high” that cannabis users experience. While both of these cannabinoids are found in the cannabis plant, there are only small trace amounts of THC in hemp plants. For this reason most of the CBD oils on the market, including all of Curativ’s CBD infused products, are derived from hemp plants.


CBD has been known to have anti-inflammatory, anti-psychotic and calming attributes that have helped it gain a reputation as a natural remedy for anxiety, sleep issues and pain relief. CBD is also gaining traction in the pharmaceutical world with the first FDA approved CBD based drug, EPIDOLEX®, which was approved for the treatment of seizures typically associated with epilepsy.


CBD to the end user comes in a variety of product forms, such as oils, topicals, edibles and vaporizer liquids. We will cover these different product types and a variety of other topics in future postings.



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