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What is Curativ?

November 05, 2018

What is Curativ?

What does Curativ mean and why did we choose the name Curativ? In working to find a name that embodies both the ethos of the company and the benefits that cannabidiol (CBD) provide, we came across the word “Curative”. Going old school, let’s take a look at the definition and the history of the word and how Merriam-Webster defines curative.

Definition:
Curative
cur·a·tive   ˈkyu̇r-ə-tiv
adjective
    1. relating to or used in the cure of diseases : tending to cure
noun
    1. a medicine or remedy.
Etymology of the word curative:
Middle English, borrowed from Medieval Latin cūrātīvus, from Latin cūrātus, past participle of cūrāre "to watch over, attend, treat (sick persons), restore to health"

 

When looking at the history of the word and where it came from, the origin of the word really stood out to us. The watching over and restoring of health are both major items that we wanted to promote. In dropping the silent “e” from the curative we wanted to make a statement that we as a company and community would not be silent, but would actively promote both CBD and helping to find cures for other diseases and community issues. Whether, it is your physical or mental health we at Curativ wanted to create a community to help watch over and restore you to a full and healthy lifestyle.

We know that when you use Curativ’s products, you will find they have curative qualities you desire to help maintain your active lifestyle. You will also reap the additional benefits of knowing that a portion of all sales goes toward finding cures for diseases and issues facing the Curativ Community and that your transaction (and voice) is not silent.

Check out our “Fund Your Cure” program to help us choose which deserving non-profit we partner with this quarter.



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